SO
YOU WANNA BE A POP STAR
By Remo Fernandes, The Times of India, Mumbai,
July 21,2004.

Caricature
by Jayanto Banerjee, India Today
So you wanna be a pop star and make a hit record. Nothing to
it. Gone are the dark ages when stars were required to have
talent, put in hours of practice at their craft, think up original
lyrics and music, travel by train and carry their luggage to
concerts in remote parts of the country to make their songs
heard by the people
This
is the age of electronica, baby. You sing in Mumbai, your song
is heard in Kahinbhipuri. And everywhere in between. Twelve
times an hour, until people are so sick of it they'll go out
and buy the damn album just to stop the VJs from torturing them
further.
Yeah,
so you wanna be a pop star. Here's a simple set of Fourteen
Golden Rules. Follow them, and you can start investing in a
cool colourful set of pens [preferably Parker, the kind AB advertises]
to sign all those autographs with.
#
1: Join a gym. [Yes, you heard right, not music classes, a gym].
Work on those biceps and six-packs if you're a guy, and on those
tits and ass if you're a gal.
#
2: Get yourself a good designer. [Yes, you heard right again,
not a singing teacher, a designer]. Make sure those biceps and
six-packs and tits and ass show through every outfit you wear.
#
3: Whatever your name, prefix 'DJ' to it. Well, not quite to
any name; whoever heard of a DJ Ramakrishnamurthydharan making
it to the Top Ten?
#
4: Delete the word "originality" from your vocabulary.
If you think today's record companies exist to promote originality,
think again, man. They didn't delete the word from their vocabulary
simply because it was never there.
#
5: And if you think today's record companies exist to promote
good music, you're too dumb to even be a pop starjust
join your local political party and live happily ever after.
Record companies are here to make money [and remixes], dumbo.
That's it.
#
6: So butter up your grandma and get her to loan you her prized
78 r.p.m. collection of old film songs. Choose eight which no
one's murdered yet. You know, eight created by those artists
who were required to have talent, put in hours of practice,
blah blah blah
remember them?
#
7: Find a cheap music producer with a PC-based recording system
in his bathroom. One who will know how to copy arrangements
from Britney Spears and put techno drum loops under those eight.
#
8: Once he's done, record your voice on top. Never mind if you
sing like Scoobie Doo. The producer's got PC-based voice harmonisers
and quantizers in his comp which will put every wrong note of
yours in tune and every wrong beat of yours in time. What will
you do on stage, you ask? Why, haven't you heard of lip-sync,
you pathetic wannabe? Oh god
if you haven't, run for that
local political party now.
#
9: Send Italian wine, Swiss chocolates and Bandra flowers to
all record company executives on their happy birthdays. Guys,
find female executives and flex your muscles. Gals, find male
executives and wiggle your tits. It would do well to practice
this art form in front of a mirror for at least 15 minutes for
three days before each meeting. Yes, yes, present day artistes
have to do their riyaaz too.
#
10: Record contract in hand, here comes your first music video.
Ah, now you know why those gym fees were worth every rupee!
#
11: And then the first Music TV interview. Make sure you practice
your "Yo Man" and "Hi, my name is DJ Ramakrishnamurthydharan,
and you're watching me on Empty We." And, even though you've
used the same music director and video director and choreographer
that twenty two other pop stars before you have used, learn
to say with conviction: "My music is very different."
It might also be a good idea to assume an air of mystery, raise
one eyebrow and add, "And my next album is so different,
I have no clue what its about."
#
12: You've done all of the above because you were just dying,
vying, craving, raving, screaming, scheming, egging, begging
to be famous. Now that you are, wear dark glasses to show you
don't want people to recognise you.
#
13: After you make sure they do and ask for your autograph,
sigh and show how you suffer for fame and celebrity. Of course
you know you can't stop signing, especially when you carry a
Parker pen the kind AB advertises, but control yourself and
loudly proclaim, "Sorry, just one last signature now!"
when you sign each of the remaining two hundred and fifty seven.
Don't let the crowd see you're disappointed there isn't a two
hundred and fifty eighth waiting.
#
14: Well, baby, that about wraps it up. Ah yes
make sure
you attend Page 3 parties, invited or not; buy yourself front
page headlines and photos in Sunday supplements; wine and dine
critics and reporters; and, most importantly, don't forget to
call concert promoters and offer them a hefty percentage on
all the gigs they secure for youor else how are you going
to keep ahead of the hordes who keep joining that gym? No pain,
no gain.
.